As a top Victoria's Secret model, we're used to seeing Bar Refaeli in various states of undress.
And now the 27-year-old is shedding her clothes again - this time in a festive striptease to advertise her underwear range.
The commercial begins with Bar stepping out onto the New York Streets in full Santa Claus regalia, complete with beard, coat and boots.
Strip tease: Bar Refaeli strips off her Santa costume in a new commercial for her underwear range Under.Me
But she discards the scratchy snow-white beard it as soon as she arrives at her New York apartment.
Bar then finds a box containing some Under.Me goodies and begins to strip off her Santa outfit, showing off the comfortable cotton range.
She runs her fingers through her wavy blonde hair and catches the eye of a man in the opposite apartment as she shows off her pert posterior while strutting around in just her fur trimmed Santa coat.
The rear view: The star showed off her pert posterior in a Santa coat and knickers from her under.me range
The model is shown in her apartment opening a box of under.me underwear
Taking it easy: The advert ends with Bar lounging on the couch in a Santa hat, comfy white bra and checked pyjama bottoms
The commercial ends with Bar in a cropped white top, checked pyjama bottoms and Santa hat, winking at viewers while lounging on her bed.
She is clearly proud of it, tweeting a link to the video today, adding: 'Santa Claus is coming to town! Merry Christmas!'
Bar, who once famously dated Leonardo DiCaprio, launched the underwear range last year, concentrating on 'comfortable simple lines.'
VIDEO: Bar bares her best assets in the name of Christmas
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Clothes off: Bar keeps her festive coat on while showing off her toned legs
Blonde ambition: Bar launched her range last year and has starred in several commercials for it
Perfect posterior: Bar models a nude pair of panties, loose vest top and bra from the range
Under the hat: The star wore subtle make-up, showing off her natural beauty in the black and white commercial
'Since it’s the closest thing that ever gets to my body I want it to compliment me, not steal the show!' she writes on her Under.Me website. 'I live for simple clean lines, and of course, the softest cotton.'
Bar adds: 'Within my line of work I travel constantly, rushing from city to city, and am lucky to be able to wear the most incredible and elaborate designs.
'I love it, but on my downtime I just want to relax and be myself. I don't want my clothes to define me and that's the idea behind under.me.
Mrs Claus: The commercial opens with Bar disguised as Santa Claus, wondering the New York streets
Behind the beard: A closer look reveals Bar is the lady inside the Christmas costume
Back to base: The model heads back to her apartment, losing the big snow white beard on the way
Who's that girl? Bar takes off her Santa beard in her New York apartment before stripping off her other clothes
'It’s a focused collection of beautifully made basics that look good and feel amazing. Underneath my clothes lies the real me. Nothing else.'
To illustrate the point, Bar has released a series of videos that she feels convey the ethos of her line.
She's been seen playing tennis, doing chores, advertising the clothes in a traditional way... and in one, completely naked.
Stocking filler: Bar shows off her taut stomach and svelte figure in pyjama bottoms and a cropped bra top from her Under.me range
Happy holidays: Another photograph shows the star in a white slip with her blonde hair loose around her face
Read more: http://www.dailymail.co.uk/tvshowbiz/article-2247679/Bar-Refaeli-does-sexy-Santa-striptease-cheeky-new-lingerie-commercial.html#ixzz2F1SzOwBj
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