Nike 100 in Beijing's 798 Arts Space

The facade for the Nike 100 exhibition was made in tri-media, which shifted between images.




The exhibition featured 100 objects from Nike's history, each object was numbered.




An audio guide ipod featured all 100 stories describing each object.


Other features in the exhibition included an interactive scale that weighed your shoe and compared it to the weight of the a Nike shoe.


The exhibition continued upstairs featuring new innovations that Nike launched for the olympics.




A catalog featured all 100 objects and their individual stories.





Debuting at the 2008 Beijing Olympics and traveling to 100% Design in Tokyo, the Nike 100 described the history of the Nike brand through 100 quintessential artifacts that embody the unrelenting pursuit of lightness and speed. We designed the architecture and interiors, oversaw production of the 9,000 sq ft exhibition space, and authored and curated all content – including dynamic installations, film, and interactive media. An iPod-based navigation system allowed each user to define their own path through the exhibit, and hear the voices of the designers and athletes that made sports history. Located in Beijing's 798 Arts Space, the exhibition doubled as a social gathering spot and a venue for design lectures, talks and symposia. Finally we organized a national student project that involved design students from the top art academies in China contributing to a special crowd-sourced catalogue.