Herman Miller Ardea Lamp by Yves Behar

Herman Miller
Ardea Lamp

The Herman Miller Ardea is a new task light inspired by nature with minimal impact on the environment. We were engaged to create a product, name and market strategy that exemplified the Herman Miller environmental standards. Named after the great herons, Ardea displays similar versatility as the bird's necks that flex for hunting. Ardea focuses on giving the user flexibility and personal control over their lighting experience. Often with cluttered desks and a constricting shade, the user cannot light the area of the desk they need. With Ardea's fabric sheathed joints, the range of motion and light output is expanded significantly. With an emphasis on low-energy consumption, green design, and extreme motion possibilities, Ardea is an innovative mid-price entry
http://www.fuseproject.com/products-6

Founded in 1999 by Yves Behar, fuseproject develops cohesive brand + product experiences. With a focus on establishing new markets and disrupting old ones, our work takes a long-term strategic approach to developing and enhancing our clients' business, with teams spanning brand & market strategy, identity & naming, packaging design, product development and communications design.